Open hardware · No vendor OS · Fresh builds from our agent

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The essentials are built in. Everything else is yours to ask for: a single feature or an entire face, built fresh by our agent and delivered to your wrist. Ask again until it's exactly right.

See how a fresh build works
42 or 36 mm titaniumSapphireTwo weeks on a charge*The agent from $4.95 / monthPrivacy first

The idea

A watch has one job: the things you care about, at a glance. Nothing else.

A single orange index at twelve. A dial with nothing on it. What appears there is decided by you, in a sentence, not by a product team in another country.

Day one

Five essentials, built in.

Time, date, steps, heart rate and temperature live on the watch itself. No account, no app, no subscription. They are there on day one and they stay.

Time
Hours and minutes. Nothing moves unless you ask it to.
Date
Day and date, small, in the corner.
Steps
Counted all day. A turn of the crown shows them.
Heart rate
Optical. On demand, or quietly in the background.
Temperature
Skin and ambient, for the days when it matters.

The agent

Ask. Get a fresh build. Ask again.

Say what you want on the dial, a single feature or an entire face. Our agent builds it and it lands on your wrist in minutes. Not right yet? Say what's wrong. There is no limit to fresh builds; you stop when it's exactly right.

01

Ask for anything

A whole dial, "sunrise, my train and nothing else", or one feature, "only tell me if my resting heart rate changes". By voice or text, any language.

02

You get a fresh build

Our agent writes, tests and signs the firmware for exactly that watch, inside the hardware's limits, and tells you plainly when something can't be done.

03

Keep asking until it's right

"Bigger." "Drop the date." "Orange for the train." Each fresh build arrives over the air in minutes. Between builds the watch is yours and keeps working, with or without the subscription.

04

Then it starts suggesting

Once the agent understands how you use the watch, which features you reach for and when, it begins suggesting templates that combine them into one face for your convenience. That understanding is built on your phone and stays there. Accept a template, or ignore it.

0
apps preinstalled
5
basics on the watch from day one
∞
fresh builds with the agent
14d
battery, typical build*
Tabula watch, flat lay, titanium case and woven strap

Hardware

Made to be left alone.

Titanium, sapphire, a reflective display you can read in sunlight, and a radio that sleeps. No touchscreen you fight with gloves. One crown, one button.

CaseRound or square, 42 mm or 36 mm, sandblasted titanium, 10.9 mm thick
CrystalFlat sapphire
Display1.3″ reflective memory-in-pixel, always on
BatteryUp to 14 days typical*, 7 days with heart rate
SensorsOptical heart rate, skin and ambient temperature, accelerometer, compass, barometer
RadioBluetooth LE, no cellular, no Wi-Fi
Water5 ATM
BraceletQuick release, 22 mm on the 42 and 18 mm on the 36, woven textile included

*Target specifications for the first production run. Battery depends on the build you ask for.

Shapes, sizes, bracelets

Two shapes. Two sizes. Any bracelet.

Round or square. 42 mm, cut for men, or 36 mm, cut for women. Same display, same sensors, same agent in every one. The bracelet is an accessory: quick-release, swapped in seconds, no tools.

Tabula, round case
Round42 mm · 36 mm
Tabula, square case
Square42 mm · 36 mm
Tabula watch head with four interchangeable bracelets

Bracelets

Change it with the day.

Every Tabula ships with the woven textile bracelet. The others are accessories, and they fit both shapes and both sizes.

Woven textileIncluded. Black, washable, eleven colours to come
Titanium linkBrushed, butterfly clasp, matches the case
LeatherVegetable-tanned, tan or black, ages with you
SportFluororubber, orange or black, for water and sweat
Fit22 mm on the 42, 18 mm on the 36, quick-release pins

36 mm

The same watch, cut smaller.

Nothing is removed in the smaller size. The display, the sensors, the battery life and the agent are the same. Only the case and the bracelet width change.

Tabula 36 mm on a woman's wrist with a titanium link bracelet

On the wrist

Quiet by design.

It doesn't buzz unless you told it to. It doesn't show a thing you didn't name. Most days it shows the time, and that is the point.

Tabula on a wrist, blank dial with a single orange index
Macro detail of the Tabula crown and orange index

Open

No vendor OS. Yours, line by line.

There is no Tabula operating system to update, break, or discontinue. The firmware for your watch is open source, compiled for you, and published to your account. If we disappear, your watch doesn't.

  • — Hardware schematics and firmware under permissive licences
  • — Build logs you can read for every watch the agent makes
  • — Flash it yourself over USB, with or without us
  • — Your sentences never train anyone else's model
Repository · opens at launch

Privacy

We don't control your watch. We don't want to know you.

Tabula is a privacy-first company. The watch is yours, the firmware is yours, and the agent does its work without knowing who asked.

Anonymous asks
Your conversations with the agent are anonymized before they reach it. It sees a sentence and a watch model, never a name, an email, or a location.
Nothing pushed
We have no way to change what is on your wrist. A build only arrives because you asked for it and tapped once to accept it.
Health stays home
Steps, heart rate and temperature live on the watch and your phone, and so does any picture of how you use it. Not uploaded, not analysed by us, not sold.
No telemetry
The watch does not phone home. There is no usage data, no crash reporting, no "improve the experience" switch, because there is nothing to send it to.

Pricing

The watch is the hardware. The agent is the point.

Buy a watch once. Subscribe to the agent for as long as you want it to keep building. Pay in dollars or in crypto.

Subscription

The agent

$4.95a monthor$49a year
  • Unlimited fresh builds, over the air
  • Whole dials, single features, or combinations, by voice or text
  • Templates suggested from how you actually use it
  • New sensors and capabilities as they land
  • Cancel any time. The watch keeps working as it is
Billing starts the day your watch arrives. Two free builds on every watch, no subscription needed.

Editions

One watch, four ways to own it.

Tabula, titanium
Tabula
$199
  • Sandblasted titanium, sapphire
  • Round or square, 42 or 36 mm
  • Woven bracelet included
  • Refundable pre-order
Ships to the first wave in order of pre-order.
Tabula Eco edition, recycled composite case
Eco edition
$99.99
  • Case and strap from recycled ocean plastic
  • Same display, same sensors, same agent
  • Lighter, warmer, built to be passed on
  • Second wave
Arrives after the titanium run.
Tabula Gold edition, 18-karat gold plating
Gold edition
$9,999
  • Five thousand dollars of gold in the plating
  • Yellow or white gold, your choice
  • Numbered, with the agent for life
  • Made to order
Deposit now, balance before it ships.

Why founders

Five hundred people fund the first run. Then it belongs to everyone.

The first production run is paid for by founders, not by a vendor who later needs to sell your attention. That is the whole model, and it is why there is nothing on the dial you didn't ask for.

Questions

Asked, answered.

What do I get without the subscription?

The watch, the five basics, open firmware you can flash yourself, and two fresh builds from our agent to get you started. It is a complete watch on its own.

What does the subscription do?

It keeps our agent on call. Ask for a new design, a feature, a combination of features, or a change to the one you have, as many times as you like, for $4.95 a month or $49 a year. Over time it suggests templates that combine the features you use into one face. Cancel and the watch keeps the last build you approved.

Is there a limit to fresh builds?

No. You ask, you get a fresh build, you look at it on your wrist, you ask again. Most people settle within three or four asks. Some never stop, and that's fine.

How does it suggest templates if it doesn't know me?

The understanding of how you use the watch is built on your phone from what you ask for and what you keep. It never leaves your phone. When the agent proposes a template, your phone asks for it anonymously, like any other build. We see a sentence, not a person.

Is the hardware real, or is this a concept?

It is a pre-order. The first run is built on a proven open-hardware platform with our case, display and firmware. Specifications are targets for that run, and your pre-order is refundable until the day it ships.

What does "no operating system" actually mean?

There is no vendor OS underneath your watch that we control. Each watch runs a small open firmware compiled for exactly what you asked for. No app store, no background services, no updates you didn't request.

Which shape and size should I choose?

Round and square are the same watch in a different case; pick the one you would wear. The 42 mm is cut for men and the 36 mm for women, but there is no rule: choose by wrist, not by label. Every edition comes in both shapes and both sizes.

Can I change the bracelet myself?

Yes. Every bracelet uses quick-release pins: press, slide, done, in seconds and without tools. The woven textile bracelet is included; titanium link, leather and sport bracelets are sold as accessories and fit both shapes and both sizes.

What is the Eco edition?

The same watch in a case and strap made from recycled ocean plastic instead of titanium: lighter, warmer to the touch, and a third of the price. It follows the titanium run. The waitlist gets first call.

What is in the Gold edition?

Five thousand dollars of gold goes into the plating of the case, crown, pusher and buckle, in yellow or white gold, over the titanium core. Each one is numbered and made to order, and comes with the agent for life.

Where does my data go?

Almost nowhere. Your asks are anonymized before the agent sees them and deleted after the build unless you choose to keep a history on your own phone. Health data never leaves the watch and your phone. We do not run analytics, we do not sell data, and nothing is used to train anything. We could not hand over what we do not have.

Can you change what is on my watch?

No. There is no remote control, no forced update and no kill switch. Every build is one you asked for and accepted on the watch. If we disappear, your watch keeps working exactly as it is.

Can I pay in crypto?

Yes. Every edition and the subscription accept USDC, BTC and ETH as well as cards. Crypto payments are settled at checkout and refunded in the same asset.