Founders Edition · The first run
The first thousand.
One thousand numbered watches, reserved for the people who arrive first. Together they fund the first production run. Each one comes with the assistant for life.
Founders Edition · The first run
One thousand numbered watches, reserved for the people who arrive first. Together they fund the first production run. Each one comes with the assistant for life.
Founders Edition
The Founders Edition is the first SuperWatch we make, and there will only ever be one thousand. Each costs $1,000, each carries its own number, and each comes with three things no later watch will.
A Founders Edition SuperWatch, numbered 001 to 1000. Square display in 42 or 36 mm, titanium and sapphire. The assistant is included for the life of the watch.
A thank-you made only for Founders Edition owners, delivered with your watch. We reveal it when the last number is reserved.
When the 25,000th SuperWatch is sold, we host a celebration dinner, and every Founders Edition owner is invited. Our target is to get there within twelve months.
The Founders Edition is a pre-order purchase with perks. It is not an investment, a security or a share in the company. Fully refundable until your watch ships.
Vision
Most smartwatches answer to the company that made them. The SuperWatch answers to the person wearing it.
Time, date, steps, heart rate and temperature come built in. Everything else is one request away.
A new face, a new feature, a new setting. Describe it in plain language. There are no menus.
It answers anything while your phone is online, and links to ChatGPT or Claude with a single QR code.
An open-source OS that anyone can read. We don't control your watch, and we don't collect who you are.
Press and hold the crown, or the button above it, and say what you want. Any button listens by default. Reassign them by asking.
The SuperWatch app is a chat built for this watch. Every face you ask for appears as a preview before it reaches your wrist.
Faces, features and settings travel from the app to the watch. No cables. Nothing to install.
The numbers
The headline figures are below. The full business plan and financial model are open to read, and every estimate in them is marked as one.
| Scenario | Year-one watches | Year-one revenue | Year-three revenue |
|---|---|---|---|
| Milestone | 25,000 | $4.9M | $21.8M |
| Expected | 50,000 | $9.0M | $46.1M |
| Strong reviews | 150,000 | $25.4M | $142.3M |
| Breakout | 500,000 | $82.5M | $405.6M |
Company estimates, not promises. Year one runs from November 2026 to October 2027. The first watches ship in August 2027, after a ten-month build. Fifty thousand in year one is ambitious. The plan sets out what must hold true to get there, and sizes cash to the 25,000 milestone.
The company earns on the assistant, at $4.95 a month or $49 a year. The watch sells close to cost, and at $199 its hardware margin is thin by design.
Team
A small team that has shipped software, hardware and brands before, now making the watch it wants to wear.
Alex KazmarckFounder, President & CEO
Kevin LeFebvreCo-Founder, Head of Engineering
Igor KovalenkoCo-Founder & COO
NataliaDesign
NellyManagerQuestions
No. The Founders Edition is a pre-order purchase with perks. It carries no equity, no revenue share and no security of any kind, and it is fully refundable until your watch ships.
The Founders Edition is the first production run. Watches ship in order of reservation, about ten months after the run is funded, with first deliveries planned for August 2027. From the day it is funded, we publish a dated build log every week.
Something made only for the first thousand. We reveal it once every number is reserved.
On the evening the 25,000th watch is sold. The city follows where Founders Edition owners live. Every owner is invited. Travel is yours to arrange; the evening is on us.
One shape means one display, one case in two sizes, and a first run done properly. A round display is on the roadmap, once the square one is on wrists.
Press and hold the crown, or the button above it, and speak naturally. Out of the box, any button listens. Change what each button does, or any other setting, simply by asking.
Yes. We accept USDC, BTC and ETH as well as cards. Until checkout opens, reserve by email and we will hold your number.